Bank of the West Customer Success Story

The “One Bank” Difference: A Firsthand Narrative


Bank of the West
Content Creation
Digital Marketing
Video Production
Video Editing
Corporate and Commercial Banking

Many companies promise clients the world. Bank of the West actually delivers. As a wholly owned subsidiary of BNP Paribas—the world’s ninth-largest bank—they are in the unique position to deliver both local expertise and global insights. This powerful combination is the foundation for their “One Bank” model—a model that has made a profound difference for one of the Bank’s flagship clients, MAT Holdings, Inc. IMP-SF was called upon to help amplify this success story in the form of a testimonial video.

To give the “One Bank” story a human face, we interviewed MAT Holdings’ Director of Treasury and Risk Management along with the company’s dedicated Bank of the West Relationship Manager. The primary goal was to capture an unscripted narrative that authentically conveyed how through a single point of contact, Bank of the West was able to deliver a world of resources to this thriving cross-border enterprise. What came through loud and clear was deep trust, shared corporate values, and a partnership based on mutual long-term success.