insight.tech

Building a lead gen content engine for Intel’s vast IoT partner network.

Overview

Client
Intel
Services
Content Strategy
Editorial Planning
Content Creation
Social Media
Influencer Marketing
Web Design
UX
Platform Integration
Email Marketing
Digital Advertising
Category
Internet of Things (IoT)
Website
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Intel, one of the world’s most recognizable brands, needed to bring its print-based IoT partner lead generation program into the digital age, to better reach and engage with IoT developers and IT decision makers. IMP-SF seized the opportunity to rethink the decade-long program, and rebuilt it from the ground up.

Going from an analog content model to an always-on publishing hub backed by an AI-powered recommendation tool takes thoughtful strategy, meticulous planning, and a rock-star team of subject matter experts. Within a year, IMP-SF scaled this content program to more than 30 articles per quarter, released more than a dozen technical white papers, and developed blog content for a wide variety of Intel partners.

29 K+
Leads generated in 2018; an increase of 46% over previous year
17 K
Leads distributed to partner companies in 2018
178
New articles & white papers posted in 2018
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Today we’re also launching an insight.tech podcast series, evangelizing at industry events, and leveraging a social- and search-first approach that engages our highly technical audience across their favorite channels.

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