Building a lead gen content engine for Intel’s vast IoT partner network.
Intel, one of the world’s most recognizable brands, needed to bring its print-based IoT partner lead generation program into the digital age, to better reach and engage with IoT developers and IT decision makers. IMP-SF seized the opportunity to rethink the decade-long program, and rebuilt it from the ground up.
Going from an analog content model to an always-on publishing hub backed by an AI-powered recommendation tool takes thoughtful strategy, meticulous planning, and a rock-star team of subject matter experts. Within a year, IMP-SF scaled this content program to more than 30 articles per quarter, released more than a dozen technical white papers, and developed blog content for a wide variety of Intel partners.
Leads generated in 2018; an increase of 46% over previous year
Leads distributed to partner companies in 2018
New articles & white papers posted in 2018
Today we’re also launching an insight.tech podcast series, evangelizing at industry events, and leveraging a social- and search-first approach that engages our highly technical audience across their favorite channels.