Intel® IoT Market Ready Solutions
Deploying tomorrow today.
Today’s most advanced IoT solutions only see the light of day thanks to a robust ecosystem of developers, OEMs, solution providers, and systems integrators. Enter Intel. Thanks to the collective strengths of its vast partner network, Intel is uniquely qualified to bring to market end-to-end solutions that are scalable, tested, and implementation-ready. Based on our in-depth knowledge of these dynamics, IMP-SF was called upon to shine a light on these Intel® IoT Market Ready Solutions (Intel IMRSs).
Few agencies can boast of having a marketing-savvy engineer in-house. We can. This gave us a leg up when it came to strategizing how to build a business case for Intel® IMRSs. We started by gathering up relevant insights spread across myriad Intel.com properties and curating them to create a powerful hub page. The hub features top-line benefits by key market, and one click away are detailed infographics that showcase empirical results for each sector.
Next came the all-important drive-to effort. We created an arsenal of digital ads and social posts targeting gearheads and tech business decision makers in their favorite watering holes.