LEGO® Education BricQ Motion Prime Learning Solutions
A Mind in Motion Stays in Motion
Overview
Client
LEGO® Education
Services
Campaign Strategy
Creative Theme Development
Multi-touch Meeting Maker Campaign
Category
STEAM Learning
STEAM learning is priority one for many 21st century educators—and one of the most beloved brands in the world, LEGO, has stepped up with engaging classroom solutions that inspire “aha!” moments and spark a lifelong love of learning. The trick is how to get these hands-on learning tools into the hands of school administrators and curriculum directors with time and budget constraints. Fortunately, gaining mindshare with hard-to-reach professionals is where IMP-SF thrives.
Based on our estimable sales enablement “chops,” IMP-SF was tapped to develop a multi-touch high-impact meeting maker campaign to gain traction for LEGO Education BricQ Motion Prime learning tools. Key decision-makers at the school district level received a postcard alerting them to be on the lookout for a BricQ Motion Prime test-drive kit and inviting them to an interactive webinar hosted by a regional LEGO Education rep. The postcard and the test-drive kits clearly made an impact, generating record unit sales and revenue.
