The Modern Workforce

Overview

Paylocity, a cloud-based human capital management (HCM) innovator, is reimagining the HR landscape with solutions designed to inspire today’s work-anywhere, uber-connected, multi-generational workforce. These gig-economy employees are driving three trends: workplace consumerization, corporate inclusiveness and transparency, and democratized learning and development. IMP-SF was called upon to envision, implement, and launch an integrated campaign focused on these macrotrends—all in a matter of weeks.

Our creative team rallied (with the assistance of ample doses of caffeine) and brought to life a multi-tactic Modern Workforce campaign that invites forward-thinking HR professionals to engage with Paylocity and “Be Ready for Next.” This empowering theme was played out across a dedicated landing page, a digital e-book, a sales talk track, a prospect email, a web hero banner, social media posts, and a social media kit for use by employees. This multi-phase lead generation campaign rolled out in record time, and our sights are already set on a robust phase two.